What are Social Listening Tools and Their Importance in Your Business

Social media has fundamentally changed the way people communicate and interact with others. Social listening tools can help marketers, and other professionals better understand their audiences, reach them where they’re most engaged, and deliver better customer experiences.

What are Social Listening Tools?

Social listening tools are technology platforms that aggregate and analyze the billions of conversations occurring on social media. You can see what people say about your brand, products, or services from these tools. You can also see how they feel about any given situation.

Social Listening Tools Metrics and Their Purpose on Achieving Business Goals

1. Number of Mentions

The Number of Mentions metric is designed to help you know the frequency with which users or customers mention your brand, product, or service in their current conversations. Although this helps keep track of your online reputation, finding out how frequently others refer to you can also help with positive brand awareness. Awareness of your brand is important because the more people are aware of your brand, the better they will understand the value that you bring to their businesses.

2. Word Cloud

The Word Cloud displays the most frequently mentioned words. This metric can help you see what words are frequently used in your social media conversations, which gives insight into how your brand is perceived. Additionally, this metric can show you whether the most common word associated with your company is positive or negative. If your words are being discussed negatively, it can help you better understand how to improve the way that you communicate with your audience.

3. Similarity Score

A Similarity Score helps you find the top influencers who have shown a special interest in your brand. When you look at how similar the users who mention and share your brand are to one another, this is a strong indicator that they are influential. You can use this information to determine which customers they are most likely to influence. This metric is beneficial for companies that want to increase consumer awareness of products and services.

4. Sentiment Analysis

Sentiment analysis is the process of determining how users feel about your brand, product, or service. This helps you determine whether you are one of the most popular brands on social media. Paying attention to positive and negative words used about your brand can help you ensure that you are positively speaking to customers. Additionally, this metric can help show you whether your positive or negative brand perception is growing. If more of your customers are discussing your brand positively, this is an indication that you should continue to invest in your social media marketing strategy.

5. Tone of Voice

The Tone of Voice reveals how users sound when talking about your brand. This metric helps you determine whether people’s conversations when they mention your brand are positive, negative, or neutral. For instance, if most people talk about your brand in a positive tone of voice, you know that their experience with your company has been good. However, if most opinions about your company are negative, it’s time to understand better what you can do to improve. This metric can help you find both positive and negative conversations about your brand, which will show you where customers feel most engaged.

NetbaseQuid Services and Possible Ways They Could Help Companies and Brands Reach Business Goals

NetbaseQuid is a full-service Social Listening Platform rolled out and developed to help enterprises assess the performance of their digital marketing campaigns. With a comprehensive suite of social media monitoring, web tracking, community insights, digital advertising analytics, and analytics and reporting tools, NetbaseQuid is a great choice for companies that wish to make more informed decisions about their digital marketing investments.


Social listening tools can give you the information you need to improve how you engage with your audience. Use this information to keep track of your online reputation, learn what consumers are saying, and find areas where you can improve.