SEO is an effective tool for improving digital marketing strategy. Short for search engine optimisation, SEO aims to improve the rank of your website on search engine results pages and drive more traffic by optimising the website. Many businesses get SEO services from SEO companies, while others decide to learn its basics and do it themselves.
But which is better? DIY SEO or hiring an SEO agency in Singapore?
SEO TOOLS
DIY SEO
With DIY SEO, the person conducting the SEO strategies must subscribe to different SEO tools for better implementation. Each tool has different rates, depending on the package, while others are free to use.
SEO Agency
SEO agencies are subscribing to an array of SEO tools, all in advanced packages. It also means that the company can access these tools. The company does not have to pay for the tool subscription because it is already in the package they subscribe to the SEO consultant in Singapore.
EXPERTISE
DIY SEO
SEO is a vast field to master; there is on-page SEO, off-page SEO, technical SEO, local SEO, international SEO, Video SEO, and more. The problem takes many years to master all these departments. Furthermore, these fields change all throughout the years. Having one person to keep up and implement all of these is nearly impossible.
SEO Agency
SEO agencies are composed of teams and groups of people experts in these departments. You can guarantee that your company can focus on several or all of these SEO areas without compromising the others.
TIME
DIY SEO
As mentioned, because of the lack of labour, limited tools and time, it may take a long time for your SEO strategies to come to fruition. The person implementing the SEO strategies has to juggle their time to different areas of SEO and monitor and implement new changes. The divided attention resulted in leaving out other SEO areas, delaying the project’s progress.
SEO Agency
Because an SEO agency in Singapore can focus on different departments of SEO, respond to algorithm changes immediately, and implement new techniques, the results of their SEO implementation manifest much faster.
When choosing between a DIY SEO and an SEO consultant in Singapore, you must consider several factors, such as access to tools, downtime, expertise, cost, and growth. Weigh the advantages and disadvantages of the two and decide which one is for you.
