In the online game of visibility, businesses need website design. While that is sorted, the next hurdle is how to rank higher on search engines. The higher up in search results they appear, the more likely their site will be found when someone searches for what they offer on a search engine.
Speed up the loading of your site
It affects a website’s ranking based on how long it takes to load. You won’t rank as highly if your page takes a long time to load, as compared to those with fast-loading pages. Besides driving away visitors, this will also frustrate those who are reading your site since it will load slowly. Website Builder Experts’ study indicates that one-fourth of users will abandon a website if it takes longer than four seconds to load. In other words, ensuring that your web design loads quickly is vital if you would like to retain visitors. Tools such as GTmetrix can be used to measure present loading times.
It’s imperative to make sure that images are optimized for search engines as they use a considerable amount of webspace. Your content management system (CMS) or upload tool should set a size and dimension limit for files. Alt tags should also be used! Optimizing your site with keywords is necessary; use them where they’re appropriate, but do not spam them, as that can result in a penalty.
Break up content with header tags
The header tag allows you to break up content into manageable chunks. As well as adding images between text segments, they allow for formatting on either side to be preserved. The idea of having an image pop up in your face when reading long-form content may not seem like a big deal at first, but it will disrupt your reading flow tremendously!
Search engines are able to make a better assessment of what type of information is contained on a page by using header tags, which can make your content more readable. It allows for more accurate results that can be created for specific types of products (such as clothing), blog posts, product pages, etc.
SEO (search engine optimization)
Many people are intimidated by the idea of performing technical SEO.
SEO audits are no longer arduous since there are a variety of SEO tools available. Understanding what to do with the data provided is essential, however.
Start by checking these things:
- A mobile-friendly web design qualifies as a good investment
- Errors in status codes should be corrected.
- Make sure there are no errors in the robot.txt. It may need to be optimized.
- Utilize Google Search Console to check the indexing of your site. Identify any problems and resolve them.
- Make sure your meta descriptions and title tags are identical.
- Content audit of your website. Review Google Analytics traffic statistics. Refine or prune underperforming content.
- Link fixes. Those are harmful to users and could harm rankings.
- Google Search Console is the best place to submit your XML sitemap.