The social media channel Instagram has blossomed into the “favorite channel” of the masses in recent years. Since the takeover of Facebook in 2012, Instagram has developed into a gigantic platform.
Companies in particular are learning to love the platform more and more. No wonder! Instagram offers a wide range of options to skillfully present your company and give your brand a face. Of course, there are also some basic rules that must be observed before starting on Instagram.
Because: as on every social media channel, a very special “language” is spoken here! It is all the more important to analyze the various Instagram tips and apply them to your own presence .
Instagram tips and tricks – this is what matters when posting!
Don’t panic: our Instagram tips and tricks are not aimed at causing widespread confusion. Rather, it is about integrating the tips and tricks into your own social media strategy that best suit your own presence.
However, all Instagram tips and tricks have one thing in common. You put the subscribers of our channel in the foreground!
Because in the end, it’s always about producing the kind of content that helps us build a sustainable community. Simply “posting to post” makes little sense as long as there is no interaction with your own target group. And buying “fake” followers is also fundamentally meaningless with regard to the presence of one’s own company. After all, you want to generate sustainable customers here and not just “spice up” your own numbers.
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So one thing should be clear in advance: if you want to achieve “real” success on Instagram, you have to really work hard. The implementation of these Instagram tips makes sense above all if you think and act long-term and sustainably. Short-term measures “fizzle out” on Instagram just as quickly as irrelevant content!
Instagram for your own company? We reveal why Instagram can be so useful for your own company !
Tip # 1 – Get a clear picture of your target audience
The supposedly most important Instagram tip: before starting, define who should actually be reached on the platform! Because only those who understand their target group in detail can produce tailor-made content for them. And only if you regularly publish content that is tailored to the desired target group will this actually be achieved.
One of the biggest mistakes is reversing the conclusion without starting these considerations. In the worst case, you produce content here that bypasses your own target group. What content does the main target group want to see? How do they have to be presented, how must they be described? Only those who have clear answers to these questions will consistently achieve their goals on Instagram!
Tip # 2 – Collect inspiration for your own content strategy
The first of our Instagram tips is: collect inspiration! The point is not to find the content of the competition that you want to simply “clumsily” copy later. Rather, it is about getting a feeling for which content is already being positively received by your own target group.
You can watch instagram stories anonymously, browse for topic-relevant hashtags, “scroll” through blogs or analyze relevant channels on Pinterest. It’s about understanding what content is being published by the competition, how they distribute their content, and most importantly, how they interact with subscribers.
Tip # 3 – plan, plan, plan!
Planning is half the battle – on Instagram too! For this reason, you should definitely work with a content and editorial plan . Which contributions should be made? Who on the team is involved in this process? When should the content be uploaded? All of this should be documented and recorded!
Nothing “kills” your own social media ambitions faster than simply planning from “post to post”. It is therefore important to always keep an overview and to always create new content in good time.
Tools like “Hootsuite”, “Buffer”, “OneUp” or even “UNUM” can be helpful here. Here it is important to find the tool that best suits the needs of your own team!
Tip # 4 – Choose a meaningful profile description
The first impression counts, also on Instagram! Therefore, great importance should be attached to a nicely structured, meaningful profile description. As a company, you have the opportunity to pick up your own profile visitors directly and give them a foretaste of the content.
In addition to the URL to your own homepage, there should also be space for some emojis in the profile description. These not only ensure that people are sympathetic, but also loosen up the text block in your own profile description!